Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.
Prior to that group, they had an online community for teachers looking for lesson plans. That probably sounds pretty random, but it's crazy the type of communities you can build and rally people around. If it's something that you're passionate about yourself and you want to connect with others that have that same passion, then an online community is something you should definitely consider.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.